Or could it be both. Lets see..
twitter.
Phase 1 - using it to send links to other stories, or just broadcasting the state of something, like the sky above you when its hailing (inform)
Phase 2 - using it to motivate others, and convey the inspiration that keeps you going at 4am, like the Mayor of Newark sending snippets of Bruce Springsteen songs (inspire)
Phase 3 - using it to create revolution, communicating with other activists to stage rallies and organize overthrows of a corrupt government, as in Egypt (engage)
Libya.
Phase 1 - let Qaddafi and his "troops" know the NATO alliance is deadly serious and is not going to take him oppressing his population (inform, courtesy 124 Tomahawk cruise missles)
Phase 2 - keep the European nations committed to the fight, encourage them to take the lead since we are already broke (inspire, time for leadership guys)
Phase 3 - mano a mano, it will eventually come down to it, to take Qaddafi o-u-t (engage, as in military engagement)
Inform, Inspire, Engage
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