Saturday, September 11, 2010

Vacation log Day 8: Branding and Rebranding

Denny's vs Denny's Diner. The waitress told us that the ownership was
in the process of converting all Denny's into Denny's Diners (in the
world?). In the diner format they had the same menu, but jukeboxes
turned up Loud, and the waitresses had to stop to dance the twist each
hour. I'm not making this up, and somehow I don't think she was
either. But then the owners stopped flat, leaving one standard
Denny's and one Diner in the same California town, on opposite sides
of the freeway. An attempt to rebrand.

All Holiday Inns,no longer to be found, all are now Holiday Inn
Express. So I guess they don't want you to hang out and relax, the
rebranded chain is for express people.

The US military and Robert Gates. I'm all for "defense, diplomacy,
and development" (rebranded from just plain old defense).

Gates killed continued production of the F-22 Raptor. So what of air
shows? Will they now show armoured Humvees in battle bot competition?

Acc to Gates we have not had any air to air combat in decades. So
much for precision flying teams. So - time to rebrand air shows for
the 21st century.

Since kids with good hand-eye coordination from playing decades of
Nintendo video games can now fly drones from a mil-base in Iowa - are
they the military's next air show rock stars?

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